The LinkedIn live stream is a great new tool for marketers. It allows users to broadcast live videos to their LinkedIn followers. This is a great way to connect with your audience and share your content.
Businesses can use the platform to broadcast events, interviews, product launches, and other marketing content. This article will discuss some of the best practices for marketers while going live on LinkedIn.
The growing trend among businesses live streaming on LinkedIn
LinkedIn, the business-focused social networking site, has been rapidly growing its live streaming capabilities. The site has been adding new features as a part of its digital marketing strategy to make it easier for users to go live, and brands have noticed. Live streaming can be a powerful marketing tool, and many brands are already using LinkedIn to reach new audiences and create engaging content.
LinkedIn’s live streaming feature is still relatively new, so there aren’t many case studies or best practices yet. However, early indications show that it can be a successful way to reach new customers and build brand awareness.
Live streaming offers a great opportunity for businesses to connect with their followers more personally. It allows them to create a closer relationship with their customers and gives customers a behind-the-scenes look at the brand.
Brands can also use live streaming to promote events, launch new products, or give sneak peeks of upcoming collections. This feature allows businesses to create excitement and generate interest in what they offer.
Why LinkedIn streaming is key for your brand’s success!
The feature has many advantages for brands, including the ability to reach new audiences, connect with customers on a deeper level, and create brand awareness. Here are four reasons why LinkedIn Live is important for brands:
1. Reach New Audiences
It provides an opportunity for brands to reach new audiences who may not be reached through other social media platforms. The live video feature allows viewers to interact with the broadcaster and ask questions in real-time, which can help to build trust and credibility.
2. Connect with Customers on a Deeper Level
It also provides an opportunity for brands to connect with customers on a deeper level. In addition to interacting with viewers during the broadcast, brands can also respond to comments and questions after the video has ended.
3. Promote Products
The streaming feature can also be used to promote products and services through the broadcast. By using the hashtag #LinkedInLive, brands can promote a variety of products that viewers may be interested in.
4. Generate Sales
It can be used to generate sales in the form of leads, which are generated by viewers who actively follow the brand on LinkedIn.
Live streaming on LinkedIn is a great opportunity for virtual events
The feature provides an excellent platform for brands to conduct virtual events. With LinkedIn Live, businesses can broadcast interviews, presentations, and other live content to their LinkedIn followers.
What’s more, LinkedIn Live offers several features that make it an ideal platform for virtual events. For example, businesses can create private events that are only viewable by invited guests, and they can also use LinkedIn’s interactive features to engage with viewers.
In addition, LinkedIn Live allows businesses to track viewership statistics and measure the success of their events. As a result, businesses that want to hold virtual events should consider using LinkedIn Live as their primary platform.
4 challenges faced by marketers while going live on LinkedIn
While the new feature offers many opportunities for marketers to build a professional network, it also presents several challenges. Here are some of the biggest challenges faced by marketers while using LinkedIn as part of their marketing strategy:
Creating Engaging Content
LinkedIn Live is a great way to create engaging content, but it can be difficult to come up with topics that will interest your audience. You need to find a way to stand out from the other live videos being broadcast on LinkedIn.
Producing Quality Videos
Quality is key when broadcasting live video. You want your viewers to feel engaged and connected to your content, so it’s important to produce high-quality videos.
Reaching Your Target Audience
It’s important to target the right audience with your live videos.
Crafting an effective strategy
It’s important to have a solid marketing strategy for your LinkedIn Live broadcast. You need to plan ahead so you’ll know what you’re going to say and how you’re going to present your content.
Finding a Host
Finding the right host is important when broadcasting live videos on LinkedIn and building a professional network.
Best practices for a successful live stream on LinkedIn
Here are some best practices to help make your live stream successful:
1. Have a strong presence on LinkedIn
The LinkedIn live stream is becoming an increasingly important marketing tool, as it allows businesses to reach a wider audience with engaging and informative content.
However, in order to make the most of LinkedIn live streaming, businesses need to have a strong LinkedIn presence. This means having a well-developed profile, including a strong biography and relevant keywords, and using LinkedIn to share valuable content that engages followers.
By using LinkedIn effectively, businesses can connect with more customers and promote their brand in an engaging and effective way.
2. Know your audience
When it comes to LinkedIn live streaming, understanding your audience is key. While the platform may be similar to others like Facebook and Twitter, LinkedIn has a different demographic and users tend to use the site for very specific reasons.
For starters, LinkedIn is a professional networking site. This means that users are more likely to be interested in business-related content than personal updates. As such, think about what you would like to share with your network before going live.
Another thing to consider is that LinkedIn is used by professionals of all ages. This means that you should tailor your content accordingly – avoid using too much slang or mentioning controversial topics, as they may not resonate with all viewers.
Finally, remember that LinkedIn is a global platform. If you’re targeting a specific region or country, make sure to research what content works best in that area.
3. Have a plan in place
It’s important to have a plan in place before you go “live.” By preparing a LinkedIn live streaming strategy, you can ensure that your live stream is successful and provides value to your LinkedIn followers. Your strategy should include the following:
– Choose the right topic
– Create a strong headline
– Write a great introduction
– Engage with viewers
– Monitor your progress
4. Choose a relevant topic
When it comes to LinkedIn live stream, brands need to be choosy about the topics they cover. Picking a relevant topic is important for two reasons: first, it keeps viewers interested and engaged; second, it helps to further the brand’s message.
There are a few things to keep in mind when choosing a topic: first, make sure it is relevant to your target audience; second, make sure the content is valuable and engaging; third, make sure the topic is something your brand can speak to with authority.
If you can nail all three of these things, then you’re on your way to creating successful live streams on LinkedIn.
5. Promote ahead of time
In order to have a successful live stream on LinkedIn, it is important to schedule and promote the event ahead of time. This will ensure that your followers are aware of when and how to watch.
Additionally, you can use LinkedIn’s built-in features to help promote the live stream.
For example, you can add a countdown clock to your profile or company page, or even create a custom LinkedIn cover image that advertises the upcoming event.
By taking advantage of these tools, you can ensure that as many people as possible see and participate in your live stream.
6. Practice beforehand
When you are live streaming on LinkedIn, practicing beforehand is essential. You want to make sure that your content is high quality and that you are comfortable with the technology. You also want to be sure that you know how to use LinkedIn’s features to their fullest potential.
If you are not familiar with the platform, take some time to explore it before your live stream. That way, you’ll be able to make the most of your time on air.
7. Check the quality
When streaming on LinkedIn live events, it is important for marketers to check their internet connection and test their equipment.
This will help ensure a smooth, successful broadcast that engages viewers. By checking the quality of the stream in advance, potential problems can be avoided and viewers will be more likely to stick around until the end.
Additionally, a well-prepared stream can make a good impression on potential clients or employers.
8. Include a Call-To-Action (CTA)
Brands should include a CTA to drive viewers to their website or landing page. By providing a CTA, businesses can ensure that viewers are taking the next step in the marketing funnel, whether that be learning more about the product or service or signing up for a free trial.
CTAs can also help to increase brand awareness and conversion rates. When creating a live stream on LinkedIn, there are a few best practices to keep in mind in order to create an effective CTA.
First, make sure that the CTA is clear and easy to understand. Next, use language that is relevant to your target audience. Finally, make sure that the CTA button is visible and easy to click.
4 Tools to Help You Keep Your Audience Engaged
Audience engagement is key to successful live streaming on social media. You want to keep your audience interested and on the edge of their seats, so here are four tools to help you do just that.
1. Word clouds
A word cloud is a graphical representation of text data in which the size of each word is proportional to its frequency of use. They can be used to visualize the main topics discussed in a text or to visualize the sentiment of a text.
Live streaming on LinkedIn events can be made more interactive by using word clouds. Word clouds are a great way to keep audiences engaged because they are visually appealing and easy to use. They can be used to provide real-time feedback or as a way to poll audiences.
They are a great way to get feedback from viewers and keep them engaged. Live polls can be used to ask questions about the content of the broadcast or to get feedback on topics that are being discussed on LinkedIn live events.
3. Live quizzes
Quizzes can be used to test audience knowledge or just to keep them engaged. They can also be used as a way to collect information from viewers, such as names and email addresses.
4. Live Q and A sessions
One way to use LinkedIn to increase engagement with an audience is to live stream q&a sessions. In these sessions, the host interviews guests or responds to questions from viewers in real-time.
This can help build trust and credibility with an audience on social media, and it can also help create a sense of community. Live streaming q&a sessions on LinkedIn events can be a great way to boost audience engagement while live streaming on LinkedIn.
Multistreaming your live virtual events
Multistreaming live virtual events are the new trend. Multistreaming is when an event is broadcast live on more than one platform at the same time.
This new trend is growing in popularity because it allows people to view an event from multiple angles and provides a more interactive experience.
For example, during a live concert, people can watch the performance on their television, computer, or phone. This trend is also being used for business and educational purposes.
For example, a company could hold a virtual meeting that is broadcast to employees in different locations. Or, a teacher could give a lecture that is available to students in different time zones.
Why Choose Ngage.ai?
Ngage.ai is an all-in-one platform for live streaming virtual events on multiple sites simultaneously. It enables you to multistream on several social media platforms with custom RTMP-enabled outputs such as LinkedIn Live, Facebook, Twitter, Twitch, and Youtube.
The platform has different built-in audience engagement tools such as livepolls, word clouds, live quizzes, and live q&a. The gamification and real-time leaderboard features enable you to promote a sense of competitiveness among the attendees and keep them excited till the end.
You can keep track of your virtual meetings with real-time analytics and export the data for future use. The advanced content moderation system enables you to approve and disapprove questions before displaying them on the big screen.
In conclusion, by following the best practices outlined in this article, marketers can successfully use LinkedIn Live to reach their target audiences.
By creating engaging and interesting content, setting up a strong plan for how the live stream will be promoted, and using the correct tools, marketers can create successful LinkedIn Live videos that help them achieve their business goals.